Antiques Roadshow - History of an Object: Art Deco Travel Posters
For more than twenty years, GBH's flagship series Antiques Roadshow, has traveled the country in search of inspiring stories of interesting objects. In order to promote the series for their new season, our creative team was tasked with creating animated versions of our appraisals, showing the history of objects in the show. The final product tells an engaging story of action and intrigue straight out of a film like Casablanca or Indiana Jones, while keeping to the branding and overall creative design of the show.
In order to build the animation, we first had to find the perfect objects by sifting through the thousands of appraisals Antiques Roadshow has access to. We settled on a series of Antique Travel Posters from the late 1930s and 1940s. Art Deco's classic design style opened up many possibilities for extreme angles, bright colors, and captivating imagery.
The next step was storyboarding and creating boards and assets. We settled on a design style reminiscent of news reels from the 1940s, as the story takes place in World War II, following a map through the destinations in the script.
In order to represent the posters in proper perspective, we opted to design several objects from the posters in 3D in Cinema 4D. Using a Sketch and Toon style of flat rendering, this allowed us to keep the 2D look of the posters while employing dynamic camera movements. Along with effects and post-processing this allowed the final results and renders to fit seamlessly within the map design.
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In addition to promos, our team created several motion graphics templates for legal channel IDs, programming lineups, as well as special presentation cards, channel messages, and television ratings messages.
Proudly designed by Arthur Lembo
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